If You Dream It, Build It
“If you build it, they will come.”, a famous line from “Field of Dreams”. It all starts with a dream. Hey, Dreamer, I say, “If you dream it, build it.” Now is the time. The time is now.
History shows that in recessions and depressions, new ideas emerge, new products are developed, newer and better ways to do things are conceived. Fellow Dreamer, this is when we grow up and out!
This wonderful business called www.TheGroceryGame.com, started as a dream. If I wasn’t going through my own personal financial depression, I never would have had “the dream”. But it was only a dream until desperation drove me to step out into a field I knew nothing about. In November of 1999, I had never literally seen the internet. But I hoped it would be the avenue to make my dream come true. Naive? Yes. Foolish? Maybe. Risky? Definitely. But hey, this is what America is made of: The American Dream. And at the core of that dream is you. Yes, capital Y-O-U!
The entrepreneurial spirit is made up of dreams and risks, and fed by tenacity to see a dream to fruition. In the vernacular, I picture storms, a windy night, and a weary traveler with coat blowing, face down, and forging ahead. This was me, and most often still is. I can’t say I did it right all the time. I know I didn’t. But I kept forging ahead, and still do, day by day. But I’m not alone. I have a staff of tenacious and positive people who share this dream and keep the wheels spinning day in and day out. All the while, it’s an adventure I don’t think any of us will ever regret.
I hear lots of ideas, even really good ones. I believe in many of them. And even the ones I don’t understand may be great. In the end, it doesn’t matter what I think. It matters what the Dreamer does with the dream. In the end, it might be as real as if it truly existed at this very moment in time.
But…
Be forewarned Dreamer… very few of those closest to me understood what I conceived until they saw it years later. Without a doubt, I had much more discouragement than encouragement in the first few months. Even still, I sometimes get disparaging remarks from those who have no clue what “we” do. But it’s easier to take now, because www.TheGroceryGame.com is more than just a dream. It’s reality. And it’s more than I had ever dreamed it would be. (Ephesians 3:20)
As I write this, I believe that there are countless dreams that are ready to be born. I earnestly hope that all those dreams don’t end up frozen in time by fear.
Hey, Dreamer… What’s your dream?…
Oh really? Hmmm… Sounds sort of odd…
Build it!!!
